Do Your Customers know what you Stand For?
author: Lee Buttolph
I love Duluth Trading Company. While I do buy their clothes I love to use them as an example for business owners on how to get across their message. There is no way anybody could not understand what they do and why they do it.
They make clothes that are custom tailored to the challenges a working man or woman goes through on a daily basis.
Does your company have the same single minded focus? This allows customers to be passionate about your products or services and it can help command a premium sales price since you are a trusted solver of a person's problems.
Just check out these screen shots from their home page and tell me you don't feel the single minded focus of effort.
I recommend checking out this blog for additional information about Duluth's branding efforts.